Why use SyncManager?

SyncManager has been designed to be simple to implement, easy to use, able to manage multi-domain data and adapt to any size of business. By combining product information management with data integration, SyncManager enables users to blend product data with other master data, suiting the needs of any industry and market.

Ready To Go

SyncManager is delivered as Software as a Service (SaaS). There is no software to install – you simply sign-up, select the plan you require, choose a data model from the template library and start managing your product and master data. SyncManager delivers a rapid return on your monthly investment because there is no big up-front capital cost.

Access from anywhere

Available on any device running modern browser software like Internet Explorer, Firefox, Safari or Chrome. SyncManager’s responsive user interface optimizes the user experience for each device.


Subscription-based service means no one-time license fees and no additional hardware or infrastructure costs. Multiple price plans address small, medium and large workloads.


High availability solution that scales infinitely on Google’s global infrastructure to comfortably meet future growth requirements.

Automatic software updates

Upgrades become a burden of the past. All users benefit from regular software updates as part of their subscription.

Low impact on IT

With no software to install and no hardware to buy there is no impact on IT budgets or resources.

1 Select Plan - 2 Sign Up - 3 Login

Master Product Data

Enrich and publish product information according to your company’s requirements and trading partner needs. SyncManager uses an industry ‘data model’ approach; so managing your product data will be familiar and intuitive. With no significant changes to make to how people work today, user adoption and productivity is accelerated.

Product-centric data models

Data Models define what product information is to be managed, how that information is presented and how it is to be shared.

Only see what you need

Only relevant attributes are displayed against each item record, making for a cleaner user interface.

Change logging

Attribute change logging allows users to gain a clear picture of an item’s product data management lifecycle.

Create custom information sets

Product data can easily be linked with other master data to produce custom information sets.


Item information is continuously validated against defined rules. Warnings and errors are visually flagged to appropriate users.

Master Product Data

Master All Data

SyncManager is a platform to manage enterprise master data. This data describes a variety of information assets relating to products, business relationships and digital media. Managing the relationship between these data sets can often be difficult so SyncManager organizes that information in a single place.

Master data models

Data Models define what master data is to be managed, the relationships between data sets and how it is presented and shared.

Only see what you need

Only relevant attributes and properties are displayed against each item record, for a better user experience.


Data is continuously validated against defined rules. Warnings and errors are visually flagged to appropriate users.

Change logging

Attribute change logging allows users to gain a clear picture of an item's product data management lifecycle.

Master All Data

The Benefits of Master Data

For business operations:

  • Better management of risk
  • Compliance with standards and regulations
  • Improved productivity
  • More accurate reporting
  • Reduction in operational costs

For business development:

  • Increased customer loyalty and retention
  • Faster new product introduction
  • Better opportunities for cross- and up-selling

For business efficiency:

  • Better analysis and decision making
  • Improved business processes
  • Improved customer service levels
  • Greater business agility

Master Data is at the heart of every business application and it is the backbone of the whole enterprise information architecture ... ... without correct master data (single view of the truth) you cannot manage any organisation effectively and efficiently.

For Any Industry

Every company in every industry has a database that stores information about the products and services they make, sell or buy. These product databases are often referred to as catalogues. Companies that sell require catalogues to promote, while companies that buy require catalogues to purchase. The exchange of catalogue information is therefore paramount to orchestrate trade. SyncManager provides the ultimate platform to enable electronic catalogue synchronization across any industry.

GS1 Global Standards

Support for industries represented on the GS1 Global Standards Management Process (GSMP), where GDSN Trade Item Extensions are available.

Proprietary trading platforms

Support for industry specific and proprietary Trading Platforms using Business Process Integration (BPI) tools.

International product classification

Support for industry specific and international product and device classification systems like eCl@ss, NAPCS, GMDN and GPC.

Ready-to-use data models

Sector specific data models are already available for Grocery, Healthcare and Office Supplies. with more to follow.

Data model exchange

SyncManager includes a unique Data Model Template Exchange – like an App Store - to support any industry and their desire to exchange product information. A growing network of partners and Subject Matter Experts add to this template library on a regular basis.

For Any Industry

For Any Standard

Trade and commerce runs more efficiently when standards are used. They provide a common language that removes ambiguity and assumptions - essential for safety, reliability, security and environmental care. Standards in trade are set at International, European and National levels; some may be used on a voluntary basis, but many are mandated by regulation or law. Support for trade standards are built into the sector specific data models within SyncManager.


GS1 Standards for Global Trade Identification (GTIN), Global Location Number (GLN) and Global Product Classification (GPC).


GS1 Standards for Global Data Synchronization (GDSN) including trade item extensions for industries like Retail, Hardlines/DIY, Healthcare, FMCG, Food & Beverages, etc.


FDA Unique Device Identification (UDI) regulation and complete attribute support for publications to the Global Unique Device Identification Database (GUDID).

EU 1169/2011

European Union EU 1169/2011 Food Information Regulation (FIR) attribute support for distance selling online.

eCl@ss and BMECat

eCl@ss hierarchical classification system for materials products and services and the BMEcat protocol for electronic data transfer.

For Any Standard

Easily Customizable Data Models

SyncManager is unique in that it uses a flexible and interchangeable data model. This means that the platform can be used in any industry, supporting any attribute set that is required. The data model also encapsulates validation rules and business messaging standards that may be unique to a given market. This level of flexibility makes SyncManager the logical choice for any size or shape of organization wishing to employ Master Data Management (MDM) technology.


Interchangeable data models that can be loaded and utilised to suit any combination of industry, sector, regulation or standard.

Create, import or share

Data models can be user created, imported from the template exchange, shared, customized or extended to suit any purpose.


Sector specific data models already available in the Template Exchange, covering Grocery, Healthcare and Office Supplies.

Data modeling tools

Data models are created using an open source Domain Specific Language (based on Ruby scripting) that is easy to use, simple to understand and available to everybody.

Easily Customizable Data Models